TikTok is introducing a new feature that allows them to lessen the quantity of AI-created videos appearing in their streams. This step comes as the company disclosed that it now features in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global rollout. This development comes amid a rise in content created by AI, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing channels on another major platform primarily display clips produced artificially. A large amount of this material is considered mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users appreciate content created using AI tools, including digital art to educational videos, and we want to provide users the ability to see more or less of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its service tagged as AI-generated. In total, in excess of 100 million media items are uploaded to the platform every day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Members will be capable of reduce or increase the level of AI-generated videos they see by opening the content preference feature in the application and choosing “AI-generated content”. Other topics that can already be controlled under the setting encompass politics, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s policies require users to label convincing AI-made content, and it prohibits malicious deepfakes of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the service will now add an artificially created label to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This action is intended to deter users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore establishing a two million dollar educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups dedicated to educating computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, following discussion over proposals to make redundant hundreds of review team members in Britain. It is set to eliminate 439 jobs in its user protection division in London, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official stated that human moderation would remain essential, but AI can protect employees by filtering out the most distressing content prior to it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
